Though there are a number of stereotypes surrounding Millennials,
they actually make up a fairly significant part of the economy. More
importantly, their economic strength as a group seems to be growing by
the day. As of 2019, Millennials make up approximately 37 percent of
home buyers… that’s a bigger share than any other generation, including
Baby Boomers! So what exactly are these Millennials buying, and what
trends are growing along with their increasing representation in the
market? Let’s take a closer look and find out.
First-Time Buyers
Approximately 52 percent of Millennials who are buying homes are
first-time home buyers. This makes sense for younger Millennials, but
even older Millennials who were born in the 80s still see a significant
number of first-time buyers. Before buying, a large number of these
Millennials were renting homes. By buying homes, they can enjoy the
benefits of ownership and build equity for similar amounts (or in some
cases, less) than they were paying each month in rent previously.
Family Homes
The majority of home-buying Millennials are buying single-family
homes. This is in part because over 50 percent of them are either
married or in long-term relationships; in fact, in 2018 there were more
married couples among home-buying Millennials than there were in any
other generational group that was in the market for a house. A
significant number of Millennials also have children under the age of 18
living at home, further increasing the need for a family-friendly home.
Motivation to Buy
The majority of Millennials who have bought homes within the last
year did so simply because they wanted to own a home of their own. Some
wanted to own a larger home, be closer to friends and family or were
moving due to job relocation, but the general desire to own a home was
listed as a reason for buying by as many Millennials as ones that gave
all other reasons combined. A lot of this came down to the opportunities
that were present as well; over 50 percent of Millennials report that
it was “just the right time” to buy a home, while the second most common
reason (that they didn’t have much choice and had to buy when they did)
was only reported by around 10 to 15 percent of Millennials.
Back to the Suburbs
One big trend among Millennial home buyers is that they were buying
homes in the suburbs. This wasn’t restricted only to Millennials,
either; 51 percent of all homes purchased in 2018 were located in
suburban areas or subdivisions. The Millennials fell pretty close to
this statistic, with small towns being the second most common location. A
vast majority of these homes were previously owned; though there have
been a number of new subdivisions built around the country in recent
years, only a small percentage of Millennials are buying into them.
Biggest Factors
There are a number of factors that affected the purchasing decisions
of Millennials. The presence of public transit or proximity to work was
one major factor, with many Millennials trying to minimize commuting
costs. Heating and cooling efficiency also played an important role. In
general, Millennials were more willing to compromise on price than on a
home’s condition, but only around 20 percent were willing to compromise
on the distance of their new home from work.
Home Shopping Trends
By far, the majority of Millennials started their home search by
looking online to try and find properties for sale. Around 15 percent
spent even more time online than that, starting their search by
researching the ins and outs of the home buying process before even
starting to look at properties. Beyond online sources, Millennials
trusted real estate agents and Realtors the most for information about
homes for sale. The entire process took about 10 weeks on average before
finding the home they wanted to buy, though a real estate agent was
involved for the last 7 or so weeks of the search.
In the Market?
Are you a Millennial in the market for a new home?
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