Selling Your Home in the Off Season
Spring and summer are traditionally seen as the best times to
sell your house. Research has actually shown that homes sold during the
first half of May tend to sell faster and sell for a higher average
price than house sales at any other time of the year. Once you get into
fall and winter, buyer competition doesn’t seem as fierce and average
prices start to drop. This doesn’t mean you can’t sell during the off
season, of course; it just means that you need to maximize the value of
your home to get the most out of your property.
There’s Always a Buyer
Even though it’s the off season, there will always be someone out
there who’s looking to buy a home. There are traditionally fewer home
sales during the fall and winter, but that doesn’t mean that there
aren’t any. It’s easy to assume that you’ll have to take what you can
get if you find someone who’s interested, but that’s definitely not the
case. While there’s a good chance that you’re a motivated seller if
you’re selling during the off season, keep in mind that many home buyers
are motivated as well. It’s true that you might not get as much out of
your home as you would near the start of summer, but don’t think that
you’re necessarily going to have to settle either.
Aggressive Pricing Strategies
With that said, you’re more likely to sell quickly if you’re more
aggressive with your pricing strategy than you would be during the
summer. Don’t price your home for less than its worth – but cut a little
closer to its actual value than you might otherwise. Determine the
actual value of the home and what you need to get from the sale, then
add a little more to the total to give yourself some wiggle room for
negotiations. This lets you present the home as a great deal and still
yield a bit to the buyer, convincing them that they really are getting a
great deal on the property and need to make the purchase before
somebody else comes along.
Appearance Matters
It’s always important to have your house looking its best when you’re
trying to make a sale, but it’s especially important during the off
season. This can be a chore, especially if you have trees dropping
leaves all over the yard, but it’s worth it. If at all possible, your
home should be the one that stands out from the neighborhood because it
has fresher paint, a neater lawn, cleaner windows and any other
adjustments you can make to improve its overall look. The more you can
wow potential buyers, the more likely they are to actually buy.
Cut Out the Clutter
If you’re in the process of packing while trying to sell your home,
take any boxes and anything that’s ready to go and get it out of the
house and into a storage unit or elsewhere. The same goes for most of
the clutter that we build up in our daily lives. When a potential buyer
comes to look at the house you should ideally have everything pared down
to some basic furniture, standard amenities and perhaps a few picture
frames or other personal items that are tastefully presented around the
house. You want buyers to see the house for its beauty and be able to
picture their lives there, not to see how the house looks overflowing
with your life.
Be Prepared
If you really want to get a potential buyer’s attention, show them
that you’re prepared to answer any questions they might have about the
house. Get a pre-inspection so you’ll know about any issues that you
might not have noticed, making necessary repairs or disclosures as
needed. Gather up documentation about the heating and cooling system,
any maintenance that’s been performed and even details like the energy
ratings on the windows. If you really want to go the extra mile, track
down photos of the house from different seasons or pictures of any
flowers or trees in bloom so that potential buyers will have an idea of
what they can look forward to.
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